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    Center BMW Blog

    BMW 1M OEM Car Cover now available

    BMW of North America announces the availability of the first OEM car cover for the new BMW 1M. The car cover can be used for both indoor and outdoor, and it is tailored specifically for the "baby-M".

    This car cover will also fit 128i and 135i Coupes (not Convertibles). There will be a limited quantity of this car cover available until a full production ramp-up occurs in October 2011.

    The price for the M cover is $325.

    Here are some of the product highlights:

    • Made from "Weathershield" high-performance fabric.
    • Compact fiber - will store using 25-50% less space than conventional car…
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    BMW Partners with MOG on a NEW BMW Apps Certified App

    MOG On-Demand Streaming Music Service and BMW to develop in-car integration for on demand music for BMW USA.

    BMW of North America announced today that it is partnering with MOG to develop a new BMW Apps Certified App, which the companies expect to bring MOG's award winning, on-demand streaming music service to BMW vehicles equipped with the BMW Apps smartphone app integration option. The two companies will demonstrate a beta version of the app at the North American press launch of new 6 Series Coupe.

    "The partnership with MOG is another great step for BMW Apps, as we continue…

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    BMW 328 Hommage Concept touches down in Monterey

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    BMW 328 Hommage Concept

    At yesterday's Legends of the Autobahn event, BMW - easily the largest marque represented on the lawn - rolled out the 328 Hommage for its first appearance on North American soil.

    Built to celebrate the original 328's 75th birthday, the Hommage concept is both an advanced styling exercise and four-wheeled exploration of lightweight materials. Like its great, great grandfather, which was composed primarily of aluminum and magnesium, the Hommage is an incredibly svelte roadster, coming in at 1,720 pounds thanks to its carbon fiber body, passenger tub and wheels. Appropriately…
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    2012BMW M5 makes North American debut at Laguna Seca

    The 2012 BMW M5 has finally landed on U.S. shores and BMW has trotted out its oldest sibling - the same E28 we drove last year - at California's Laguna Seca raceway to mark the occasion.

    After its
    debut at the Nürburgring early this year, BMW boxed up its latest M machine for the festivities here in Monterey and will be shuffling it around to various events throughout the week.

    Our first in-the-flesh impressions are beyond favorable, with an exterior that's far less gauche than its predecessor, finally putting the "executive" back in "executive sports sedan." Inside, the…
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    BMW Financial Services Creates "The Ultimate Drive" Mobile Apps

    Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services' Customers While Driving Brand Loyalty

    The age of "gamification" has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly 1 million individuals. Beginning with the development of a new and unique mobile and social experience, "The Ultimate Drive," is a social navigation mobile app that allows users to not only discover the best roads to drive in over 50 countries, but to rank, comment and share those roads via Facebook, email or other GPS devices. Future versions will integrate the…

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    BMW updates ConnectedDrive text-to-speech feature

    BMW announces today a new enhancement to the ConnectedDrive system. The "Text-to-Speech" feature for Facebook and Twitter with their community news and comments (i.e. all Facebook and Twitter messages) now have an associated "play button" that allows those messages to be read to the driver using text-to-speech technology.

    When a new messaged is received the driver can simply select the play button and have the message read to them through the vehicles audio system…

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    Real Life Photos: BMW 5 Series GT with M Sport Package

    Starting this Fall, BMW will offer the 5 Series GT with an M Sport package. First real life photos of the 5er GT with M Sport come from Germany where several test mules are running freely prior to the official debut at Frankfurt Auto Show.

    The M Sport package comprises a range of aerodynamics, suspension and interior components which were developed specifically for this model.

    The offering includes an M aerodynamics package, dark chrome tailpipes, lowered M Sport suspension and 19-inch V-spoke M alloy wheels with mixed tyres. Alternatively, 20-inch twin-spoke M alloy wheels with mixed tyres are available as…

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    Before your scholars head off to college, one of the smartest purchases you can make is a Certified Pre-Owned BMW. Every CPO BMW is backed by a protection plan that lasts up to 6 years/100,000 miles.1 Each one has been thoroughly inspected by a BMW-trained technician. And most important, all offer BMWs outstanding active and passive safety features.

    Enjoy peace of mind knowing that every CPO BMW comes with BMW Roadside Assistance, which provides travel protection 24 hours a day, 365 days a year. This…
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